All work
Case study · Brand identity
OLAS Surf Club
A full brand identity for a surf club in Punta Cana: logo system, ocean-inspired palette, typography and guidelines.
The brief
What theyneeded.
OLAS needed an identity that captures the energy of the waves and works everywhere: signage on the beach, apparel, social media and print.
Our approach
What webuilt.
- 01A wave you can own
A distinctive wave symbol built to work at any size, from a board sticker to a storefront.
- 02Three logo formats
Vertical, horizontal and symbol-only versions for every application.
- 03Ocean-inspired palette
Deep teal, sea foam and sand tones with a clean, modern typeface pairing.
- 04Guidelines that travel
A brand book that keeps the identity consistent for every supplier and partner.
The result
A complete, flexible identity system that gives OLAS a confident, recognisable presence on and off the water.