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Case study · Brand identity
Lumera Gold
A precious, minimal identity for a gold jewellery brand: diamond monogram, seal, pattern and signage.
The brief
What theyneeded.
Lumera Gold wanted an identity that feels as considered as its jewellery: luxurious, timeless and quietly confident, ready for packaging, store signage and social media.
Our approach
What webuilt.
- 01A diamond monogram
A refined monogram that hints at a cut stone and works beautifully in gold foil.
- 02Seal and pattern
A brand seal and repeat pattern for packaging, tissue paper and backgrounds.
- 03Deep green and gold
A rich, restrained palette that signals luxury without shouting.
- 04Real-world mockups
Signage, packaging and stationery mockups to show the brand in use before production.
The result
A cohesive luxury identity that gives Lumera Gold a polished, premium look across every touchpoint.