All work
Case study · Website
Black Tomato
An immersive website for a luxury travel company that designs tailor-made journeys around the world.
The brief
What theyneeded.
Black Tomato sells experiences, not packages. The website needed to inspire first, then help travellers explore destinations and trip ideas before speaking to a travel specialist.
Our approach
What webuilt.
- 01Cinematic storytelling
Full-width imagery and calm, editorial typography that let the destinations do the talking.
- 02Discovery by feeling
Content and navigation that invite browsing by destination, trip style and inspiration.
- 03Rich content pages
Flexible page layouts for destinations, experiences and editorial stories.
- 04A clear next step
Enquiry points placed throughout so inspiration turns into a conversation.
The result
A premium, story-led website that matches the brand’s positioning and makes exploring a trip feel as special as taking it.